At It's Me, we believe clothing is more than just fabric—it's a statement, a voice, and a reflection of who you are. We are an apparel brand dedicated to representing autism, neurodiversity, and hidden illnesses—promoting acceptance, resilience, and understanding for the unseen challenges many face every day.
It's Me was inspired by Jacob, our very own, with Autism Spectrum Disorder (ASD) who, like many, experiences the world in his own special way.
As a family, we've seen firsthand how the world doesn't always understand people like our Jacob. When he has a tantrum in public, people stare. When he expresses himself in his own way, some don't get him. But no matter what, he is who he is—and that should be enough. But Jacob isn't alone.
We, too, have experienced or have loved ones living with hidden illnesses—including depression, BPD, PTSD, ADHD, and more. We've seen the struggles of being misunderstood, the exhaustion of masking, and the longing for a world that truly embraces differences.
That's why It's Me exists. We want to create a world where everyone—whether autistic, neurodivergent, or living with a hidden condition—can say:
"It's me. This is who I am. Accept me."
In Filipino, "Ako 'to eh." A simple truth that speaks volumes.
No one should have to hide who they are or feel unwelcome. We believe in embracing every story, every struggle, and every strength.
Everyone deserves to be seen, heard, and accepted.
Wear what makes you feel like you.
Supporting conversations around neurodiversity & hidden illnesses.
By wearing It's Me, you help change how the world sees neurodiversity and hidden illnesses—one shirt at a time.