It's Me Logo

It's Me Logo
Wear it with Pride. You matter. You belong. You are YOU.
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Happy Boy Logo

It's Me—A Brand That Celebrates YOU.

Happy Girl Logo

At It's Me, we stand for more than just fashion—we stand for autism awareness, neurodiversity, and hidden illnesses. We believe that every mind, every journey, and every individual deserves to be seen, heard, and celebrated. Our apparel is a statement of acceptance, inclusion, and self-expression—because different is not less.

Jacob Picture

It Started with Jacob. Now, It's for Everyone.

It's Me was created with a simple yet powerful purpose—to celebrate and support neurodiversity, autism, and hidden illnesses through meaningful apparel. Inspired by Jacob, a wonderful boy with autism, we saw firsthand the challenges, misconceptions, and struggles that neurodivergent individuals face daily. But we also saw his joy, brilliance, and the unique way he sees the world.

It's Me. It's You. It's All of Us.

Learn More

Introducing our first collection:

The Launch Set

Tap/click the arrows to explore the full collection.

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